Apollo Outreach
Banding
Visual Identity
2024, Cryptocurrency and AI
Visit
Apollo is a comprehensive, AI-powered sales platform designed to help businesses find and engage leads, automate outreach, manage deals, and enhance data—all within a single system. With an extensive B2B database featuring over 210 million contacts and 35 million companies, Apollo empowers organizations of all sizes to maximize their market potential with precision and efficiency.
Working closely with the internal design team, our exploration of Apollo’s mythological role led to a design system centered on the idea of Apollo as an all-knowing presence at the heart of every action.
The logomark became a representation of the four strings of Apollo, evolving from the brand’s original ‘A’ symbol. The broader kit of parts, including gradients, illustration, type, and imagery, were brought together through a motion-first design system termed ‘Beams’.
Discovery
5 Days
Research & research. User groups, client interviews, identifying challenges, issues and user perspectives. Drawing out the scope of work and brainstorming ideas.
Design
20 Days
Exploring a variety of design solutions and ideas. Creating an MVP for both desktop and mobile. Working on design and design system towards the end of phase.
Support
60 Days
Finishing up the design system, collaborating with the coding department. Quality checks, test runs, coming up with marketing assets.
Working closely with the internal design team, our exploration of Apollo’s mythological role led to a design system centered on the idea of Apollo as an all-knowing presence at the heart of every action.
The logomark became a representation of the four strings of Apollo, evolving from the brand’s original ‘A’ symbol. The broader kit of parts, including gradients, illustration, type, and imagery, were brought together through a motion-first design system termed ‘Beams’.
Working closely with the internal design team, our exploration of Apollo’s mythological role led to a design system centered on the idea of Apollo as an all-knowing presence at the heart of every action.
Up next
Atmosphere
Working closely with the internal design team, our exploration of Apollo’s mythological role led to a design system centered on the idea of Apollo as an all-knowing presence at the heart of every action.