Atmosphere

  • Branding

  • Collaterals and Package Designs

  • Branding

  • Collaterals and Package Designs

  • Branding

  • Collaterals and Package Designs

2024, Cafes and Vibrant Zones

Large red billboard with playful typography reading ‘Atmosphere’ and patterned illustrations of food items in the background and the tagline ‘Eat. Vibe. Repeat'
Large red billboard with playful typography reading ‘Atmosphere’ and patterned illustrations of food items in the background and the tagline ‘Eat. Vibe. Repeat'
Large red billboard with playful typography reading ‘Atmosphere’ and patterned illustrations of food items in the background and the tagline ‘Eat. Vibe. Repeat'

Atmosphere is a dynamic café and vibe zone that brings together multiple food experiences under one roof. From cozy coffee corners to diverse eateries, it's designed as a space where flavors, culture, and community connect. With a focus on comfort, creativity, and inclusivity, Atmosphere transforms dining into an experience - making every visit as memorable as the vibe itself.

Person wearing a brown sweatshirt carrying a light-colored tote bag with red straps, featuring repeated ‘Atmosphere’ branding and a bold red ‘Atmosphere’ logo, while holding a takeaway coffee cup.
Person wearing a brown sweatshirt carrying a light-colored tote bag with red straps, featuring repeated ‘Atmosphere’ branding and a bold red ‘Atmosphere’ logo, while holding a takeaway coffee cup.
Hand holding a white takeaway coffee cup with a red lid, featuring the ‘Atmosphere’ logo in bold red lettering against a light beige background.
Hand holding a white takeaway coffee cup with a red lid, featuring the ‘Atmosphere’ logo in bold red lettering against a light beige background.

Discovery

15 Days

Research, Discussions, interviews, identifying challenges and user groups. Drawing out the scope of work. Brainstorming ideas and solutions

Design

25 Days

Exploring a variety of design solutions and ideas. Creating different logo placements for products. Working on a cohesive design towards the end of the phase

Colleteral & Support

12 Days

Finishing up the design system, adding collaterals and social media posts. Product packages and various marketing assets.

Atmosphere wordmark in cream-colored, rounded lettering on a textured red background, with playful food icons integrated into the letters and the tagline ‘Eat. Vibe. Repeat.’ curved along the right side.
Atmosphere wordmark in cream-colored, rounded lettering on a textured red background, with playful food icons integrated into the letters and the tagline ‘Eat. Vibe. Repeat.’ curved along the right side.

The Atmosphere wordmark is crafted to embody the vibrant essence of a café and vibe zone that brings multiple food and lifestyle experiences under one roof. The logo emphasizes the brand name "Atmosphere," ensuring memorability and strong recognition.

The design rationale highlights letterforms that symbolize community, diversity, and connection, reflecting the fusion of cafés, eateries, and cultural experiences within the space. Rounded shapes and open curves suggest warmth, inclusivity, and flow, inviting people to gather and share moments.

The overall design balances modern simplicity with a lively vibe, visually capturing the spirit of a place where flavors, conversations, and culture meet.

Atmosphere café branding billboard on a red background, featuring a bold food poster with a burger, fries, and cola on the right, and the Atmosphere logo with the tagline ‘Where every bite tells a story & every corner hums with soul’ on the left.
Atmosphere café branding billboard on a red background, featuring a bold food poster with a burger, fries, and cola on the right, and the Atmosphere logo with the tagline ‘Where every bite tells a story & every corner hums with soul’ on the left.
Atmosphere café staff uniform featuring a red branded cap and T-shirt with beige apron, worn by a server holding a plated burger against a warm yellow background.
Atmosphere café staff uniform featuring a red branded cap and T-shirt with beige apron, worn by a server holding a plated burger against a warm yellow background.
Atmosphere wordmark pattern showing repeated logo text in soft beige and bold red, with playful food-themed letter icons and the tagline ‘Eat. Vibe. Repeat.’ arranged across a light background.
Atmosphere wordmark pattern showing repeated logo text in soft beige and bold red, with playful food-themed letter icons and the tagline ‘Eat. Vibe. Repeat.’ arranged across a light background.
Red Atmosphere burger packaging wrapper viewed from above, featuring the playful ‘ATMOSPHERE’ logo in white with food-themed letter icons, placed on a soft beige background with a subtle oversized wordmark pattern.
Red Atmosphere burger packaging wrapper viewed from above, featuring the playful ‘ATMOSPHERE’ logo in white with food-themed letter icons, placed on a soft beige background with a subtle oversized wordmark pattern.

" Working with Slash Design Studio was such a smooth experience. They really understood what I wanted and turned it into something better than I imagined. Definitely a team I'd love to collaborate with again! "

- Neil, Atmosphere

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Lokhe wordmark logo embossed in a warm beige tone on a textured dark brown background, creating a minimal and premium brand presentation.
Lokhe wordmark logo embossed in a warm beige tone on a textured dark brown background, creating a minimal and premium brand presentation.

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