Atmosphere
Banding
Collaterals and Package design s
2024, Cafes and Vibrant Zones
Visit
Atmosphere is a dynamic café and vibe zone that brings together multiple food experiences under one roof. From cozy coffee corners to diverse eateries, it's designed as a space where flavors, culture, and community connect. With a focus on comfort, creativity, and inclusivity, Atmosphere transforms dining into an experience - making every visit as memorable as the vibe itself.
Discovery
15 Days
Research, Discussions, interviews, identifying challenges and user groups. Drawing out the scope of work. Brainstorming ideas and solutions.
Design
25 Days
Exploring a variety of design solutions and ideas. Creating different logo placements for products. Working on a cohesive design towards the end of the phase.
Colleteral & Support
12 Days
Finishing up the design system, adding collaterals and social media posts. Product packages and various marketing assets.
The Atmosphere wordmark is crafted to embody the vibrant essence of a café and vibe zone that brings multiple food and lifestyle experiences under one roof. The logo emphasizes the brand name "Atmosphere," ensuring memorability and strong recognition.
The design rationale highlights letterforms that symbolize community, diversity, and connection, reflecting the fusion of cafés, eateries, and cultural experiences within the space. Rounded shapes and open curves suggest warmth, inclusivity, and flow, inviting people to gather and share moments.
The overall design balances modern simplicity with a lively vibe, visually capturing the spirit of a place where flavors, conversations, and culture meet.
" Working with Slash Design Studio was such a smooth experience. They really understood what I wanted and turned it into something better than I imagined. Definitely a team I'd love to collaborate with again! "
- Neil, Atmosphere
