Boccone

  • Branding

  • Collaterals and Package Designs

  • Branding

  • Collaterals and Package Designs

  • Branding

  • Collaterals and Package Designs

2025, Cafe

Boccone Café branded takeaway box in green and yellow with playful mascot illustrations and the slogan ‘Love at First Bite’ against a clear blue sky.
Boccone Café branded takeaway box in green and yellow with playful mascot illustrations and the slogan ‘Love at First Bite’ against a clear blue sky.
Boccone Café branded takeaway box in green and yellow with playful mascot illustrations and the slogan ‘Love at First Bite’ against a clear blue sky.

Boccone — a fresh quick-serve concept. We crafted a warm, character-driven identity and a compact packaging language that reads at-speed, photographs well and brings personality to every touchpoint. The system balances wholesome colour, a friendly mascot and clean typography to feel modern, accessible and memorably local.

Boccone Café mascot illustration featuring a cheerful yellow character with a green hat on a solid green background.
Boccone Café mascot illustration featuring a cheerful yellow character with a green hat on a solid green background.

Boccone came to us with a simple goal: stand out in a crowded fast-casual scene without losing approachability. Their product is comfort food with personality — fries, quick bites and a memorable mascot concept — but the visual language needed tightening: clearer marks, a dependable palette and packaging that works at takeout speed.

Strategy: be bold where you need to be, warm where it matters. We focused on three pillars: readability in motion, character-led warmth, and packaging systems that speed service. That strategy informed palette rules, mascot use and label systems—locking those decisions early prevented the inconsistencies the brand previously showed.

Close-up of golden crispy fries with the Boccone Café logo displayed in bold white text across the center.
Close-up of golden crispy fries with the Boccone Café logo displayed in bold white text across the center.

We created a strong wordmark with warm, rounded letterforms and a subtle friendly bump on the ‘o’ to nod to the mascot’s cheeky personality. The mascot (a simple, humanised snack with chef elements) exists as a secondary expressive device — used at scale for packaging and subtly behind headlines for brand recognition without crowding functional touchpoints.

Primary palette is built on warm mustard, deep green and a neutral support — an earthy, appetite-friendly trio that suits both food photography and retail fixtures. Materials favour slightly textured uncoated stocks and matte finishes to keep packaging tactile and food images warm. Merch and staff kit use flat inks for consistency and durability.

Boccone Café branded takeaway cup with mascot artwork placed on a yellow-tiled table beside a cactus, lit by warm sunlight and shadows.
Boccone Café branded takeaway cup with mascot artwork placed on a yellow-tiled table beside a cactus, lit by warm sunlight and shadows.
Boccone Café branded takeaway box in green and yellow with playful mascot illustrations and the slogan ‘Love at First Bite’ against a clear blue sky.
Boccone Café branded takeaway box in green and yellow with playful mascot illustrations and the slogan ‘Love at First Bite’ against a clear blue sky.
Boccone Café branded takeaway box in green and yellow with playful mascot illustrations and the slogan ‘Love at First Bite’ against a clear blue sky.
Person wearing a white T-shirt featuring a large Boccone Café mascot illustration on the back, photographed inside a cozy café setting.
Person wearing a white T-shirt featuring a large Boccone Café mascot illustration on the back, photographed inside a cozy café setting.

Menus prioritise contrast and speed: large headlines, concise descriptors, and a clear price hierarchy. Signage and wayfinding use the primary accent for calls-to-action while neutrals host descriptions and smaller copy. Staff kit keeps the mascot presence minimal — friendly but not distracting.

The brand performs outside the restaurant too — in lightboxes, wayfinding and merch. These context shots show the identity at scale and maintain legibility even when seen in passing.

Chef slicing roasted shawarma meat with the Boccone Café logo displayed in bold across the center.
Chef slicing roasted shawarma meat with the Boccone Café logo displayed in bold across the center.
Boccone Café mascot illustration featuring a cheerful yellow character with a green hat on a solid yellow background.
Boccone Café mascot illustration featuring a cheerful yellow character with a green hat on a solid yellow background.
Embossed Boccone Café logo with the tagline ‘Love at First Bite’ on textured kraft paper, lit with soft natural shadows.
Embossed Boccone Café logo with the tagline ‘Love at First Bite’ on textured kraft paper, lit with soft natural shadows.

The Boccone identity balances warmth and function: a friendly mascot for charm, a locked palette for consistency, and packaging systems built for speed. The brand now reads clearly across counter, delivery and social — improving recognition, strengthening merchandising opportunities and supporting efficient service workflows.

Up next

Rico Rolls

3D mockup of a laptop displaying the Aamilpro website homepage with a modern blue and white interface and illustrated graphics
3D mockup of a laptop displaying the Aamilpro website homepage with a modern blue and white interface and illustrated graphics

A lively, fast-moving café identity designed for a brand built on flavour, speed and everyday accessibility. We crafted a modern visual system that blends quick recognition with a premium, editorial feel — perfect for wraps, rolls and specialty coffee on the go.