Hefty Future Homes

  • Branding

  • Visual Identity

  • Collaterals

  • Branding

  • Visual Identity

  • Collaterals

  • Branding

  • Visual Identity

  • Collaterals

2024, Infrastructure

Abstract brand banner featuring a dark brown geometric tile pattern with a bold orange minimalist logomark at the center, formed by two vertical angular shapes.
Abstract brand banner featuring a dark brown geometric tile pattern with a bold orange minimalist logomark at the center, formed by two vertical angular shapes.
Abstract brand banner featuring a dark brown geometric tile pattern with a bold orange minimalist logomark at the center, formed by two vertical angular shapes.

Hefty Future is a forward-thinking construction and infrastructure firm dedicated to building sustainable, modern spaces. From residential and commercial projects to large - scale infrastructure and eco-friendly construction, Hefty Future combines engineering excellence with innovative design. With a commitment to quality, safety, and durability, we create structures that last and communities that thrive - shaping the future of construction through technology, sustainability, and trusted expertise.

Black banner with the Hefty Future Homes logo displayed on a concrete building under construction
Black banner with the Hefty Future Homes logo displayed on a concrete building under construction

Discovery

10 Days

In-depth brand research, stakeholder discussions, user interviews, and competitor analysis to identify challenges and uncover audience insights. Defining the scope of work and brainstorming creative strategies that align with business goals.

Design

20 Days

Exploring multiple branding and logo design concepts, developing visual identity systems, and refining design solutions. Creating cohesive brand design mockups for websites, packaging, and digital platforms to ensure a unified presence.

Colleteral & Support

10 Days

Finalizing the complete brand design system, including marketing collaterals, social media creatives, product packaging, and digital marketing assets. Providing ongoing design support to maintain consistency across all brand touchpoints.

HeftyFuture Homes visiting cards placed on a textured concrete surface, featuring an orange gradient card with the ‘HeftyFuture Homes’ wordmark layered over a white card displaying the logo, website, and social handle in a clean, modern layout.
HeftyFuture Homes visiting cards placed on a textured concrete surface, featuring an orange gradient card with the ‘HeftyFuture Homes’ wordmark layered over a white card displaying the logo, website, and social handle in a clean, modern layout.

The HeftyFuture Homes logo effectively combines modern minimalism with strong brand cues. The geometric orange blocks resemble building structures, symbolizing growth, stability, and progress, while the bold orange color conveys energy, creativity, and visibility against construction backdrops.

Paired with a clean sans-serif typeface, the contrast between “HeftyFuture” and “Homes” balances strength with forward vision, supported by the tagline that clearly defines the brand’s scope. Overall, it’s a professional and impactful logo, though a subtle unique twist in the icon could make it stand out further in the competitive c onstruction and real estate space.

Construction worker seen from behind wearing an orange safety helmet and branded safety vest with the Hefty Future Homes logo, standing at an active building construction site.
Construction worker seen from behind wearing an orange safety helmet and branded safety vest with the Hefty Future Homes logo, standing at an active building construction site.
Close-up of a smartphone screen showing the Hefty app icon on a black display, featuring an orange square icon with a minimalist white logomark, set against a bold orange background.
Close-up of a smartphone screen showing the Hefty app icon on a black display, featuring an orange square icon with a minimalist white logomark, set against a bold orange background.
Studio-lit product packaging for HeftyFuture Homes featuring a white box with an orange geometric logomark, brick-pattern detailing on the side, and the brand name with ‘Homes · Architecture · Interiors’ printed on the front, set against a dark background.
Studio-lit product packaging for HeftyFuture Homes featuring a white box with an orange geometric logomark, brick-pattern detailing on the side, and the brand name with ‘Homes · Architecture · Interiors’ printed on the front, set against a dark background.
Outdoor HeftyFuture Homes billboard with an orange background, bold black geometric logomark on the left, and the message ‘We Build Your Dream Home!’ alongside the tagline ‘Homes · Architecture · Interiors’ against a clear blue sky
Outdoor HeftyFuture Homes billboard with an orange background, bold black geometric logomark on the left, and the message ‘We Build Your Dream Home!’ alongside the tagline ‘Homes · Architecture · Interiors’ against a clear blue sky
Vertical HeftyFuture Homes hanging banner at a railway station platform, featuring an orange background with a bold black geometric pattern and the text ‘HeftyFuture Homes’ with the tagline ‘Homes · Architecture · Interiors,’ suspended between steel columns above train tracks.
Vertical HeftyFuture Homes hanging banner at a railway station platform, featuring an orange background with a bold black geometric pattern and the text ‘HeftyFuture Homes’ with the tagline ‘Homes · Architecture · Interiors,’ suspended between steel columns above train tracks.

"After the pandemic, I ventured into 3 different startups, and one of my top priorities was to establish strong, attractive brand identities. From logos to essential design elements, Slash delivered with precision and creativity. Their work not only met but exceeded my expectations, giving each of my ventures a professional and impactful presence. I am truly satisfied with their commitment and quality."

- Vysakh, Arch n tech

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