Hefty Future Homes
Branding
Visual Identity
2025, Pharmaceuticals and Medicines
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Lokhe is a holistic pharmaceutical and wellness brand dedicated to advancing health through science and nature. From trusted pharmaceuticals to innovative therapies, organic supplements, and nutrition solutions, Lokhe unites healthcare and wellness under one vision. With a commitment to quality, safety, and sustainability, we empower individuals and communities to live healthier, fuller lives—guided by both modern medicine and natural care.
Discovery
10 Days
Research, Discussions, interviews, identifying challenges and user perspectives. Drawing out the scope of work. Brainstorming ideas and solutions.
Design
20 Days
Exploring a variety of design solutions and ideas. Creating different logo placements for products. Working on a cohesive design towards the end of the phase.
Collateral and Support
10 Days
Finishing up the design system, adding collaterals and social media posts. Product packages and various marketing assets.
The lokhe wordmark strategically incorporates pill shapes to visually represent its range of health supplements, nutraceuticals, allopathic medicines, vitamin tablets, and ayurvedic remedies. The logo prominently features the brand name "lokhe," essential for brand recognition. The design rationale suggests the letterforms aim to symbolize "fusion, trust, and Holistic care," integrating "modern science (allopathy) with traditional ayurveda.
The leaf-shaped 'e' symbolizes the company's ayurvedic focus and the integration of nature-inspired elements in their modern medicinal approach.
"Slash provided outstanding support in developing our company logo. They combined creativity with attention to detail, resulting in a design that is both unique and professional. The logo has given our brand a fresh and confident identity."
- Anish, Braandix Business Consultancy
