Animation Test
Branding
Visual Identity
Collaterals
2024, Infrastructure
Visit
Hefty Future is a forward-thinking construction and infrastructure firm dedicated to building sustainable, modern spaces. From residential and commercial projects to large - scale infrastructure and eco-friendly construction, Hefty Future combines engineering excellence with innovative design. With a commitment to quality, safety, and durability, we create structures that last and communities that thrive - shaping the future of construction through technology, sustainability, and trusted expertise.
Discovery
10 Days
In-depth brand research, stakeholder discussions, user interviews, and competitor analysis to identify challenges and uncover audience insights. Defining the scope of work and brainstorming creative strategies that align with business goals.
Design
20 Days
Exploring multiple branding and logo design concepts, developing visual identity systems, and refining design solutions. Creating cohesive brand design mockups for websites, packaging, and digital platforms to ensure a unified brand presence.
Collateral and Support
10 Days
Finalizing the complete brand design system, including marketing collaterals, social media creatives, product packaging, and digital marketing assets. Providing ongoing design support to maintain consistency across all brand touchpoints.
The HeftyFuture Homes logo effectively combines modern minimalism with strong brand cues. The geometric orange blocks resemble building structures, symbolizing growth, stability, and progress, while the bold orange color conveys energy, creativity, and visibility against construction backdrops.
Paired with a clean sans-serif typeface, the contrast between “HeftyFuture” and “Homes” balances strength with forward vision, supported by the tagline that clearly defines the brand’s scope. Overall, it’s a professional and impactful logo, though a subtle unique twist in the icon could make it stand out further in the competitive c onstruction and real estate space.
"After the pandemic, I ventured into 3 different startups, and one of my top priorities was to establish strong, attractive brand identities. From logos to essential design elements, Slash delivered with precision and creativity. Their work not only met but exceeded my expectations, giving each of my ventures a professional and impactful presence. I am truly satisfied with their commitment and quality."
- Vysakh, Arch n tech