Gradure Admission

  • Branding

  • Assets

2025, Education

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Hands holding a blue Gradure Admission brochure with minimalist logo and tagline ‘From Graduation to Greatness’ against clear blue sky background
Hands holding a blue Gradure Admission brochure with minimalist logo and tagline ‘From Graduation to Greatness’ against clear blue sky background
Hands holding a blue Gradure Admission brochure with minimalist logo and tagline ‘From Graduation to Greatness’ against clear blue sky background

Gradure Admission is an educational consultancy providing comprehensive support for students across India. Their work guides individuals through the complex landscape of higher education, offering career guidance, loan support, and placement in top-tier colleges.

Modern educational billboard with the message ‘Your Future, Our Guidance’ featuring a smiling student holding notebooks on a green background
Modern educational billboard with the message ‘Your Future, Our Guidance’ featuring a smiling student holding notebooks on a green background
Modern educational billboard with the message ‘Your Future, Our Guidance’ featuring a smiling student holding notebooks on a green background

Discovery & Strategy

10 Days

We explored Gradure’s mission and market landscape, defining its core values — Trust, Progression, and Accessibility — through founder workshops. This foundation guided the design, ensuring it was both visually engaging and aligned with business goals.

Design & Identity

7 Days

Guided by the strategy, we explored minimal yet meaningful concepts. The final direction—a typographic mark symbolizing the student’s journey—led to a custom ‘g’ logomark, clear color hierarchy, and balanced typography. The outcome is a simple, memorable, and enduring identity.

Related Assets

5 Days

To bring the brand to life, we created key applications - digital assets like social media templates and icons, along with essential stationery. Comprehensive brand guidelines equipped the Gradure team to apply their new identity confidently and consistently across all touchpoints.

Close-up of navy-blue metallic badges featuring the minimalist Gradure logo and green accent
Close-up of navy-blue metallic badges featuring the minimalist Gradure logo and green accent
Close-up of navy-blue metallic badges featuring the minimalist Gradure logo and green accent

Our solution is a typographic logomark built from a minimalist, geometric ‘g’ for Gradure. The identity is built on a core concept of two parts completing a whole:

The Path: The primary circular form of the ‘g’ represents the student's journey, a continuous, supported path from one stage to the next.

The Achievement: The contrasting mint-green block serves a dual purpose. It visually completes the letterform while simultaneously abstracting the shape of a graduation cap. This element signifies the "step up," the goal of academic success, and the new beginning that Gradure facilitates.

“Partnering with Slash was an incredible experience. They took the time to understand our vision, added their creative expertise, and delivered a logo that truly defines our brand. The result is a bold, modern identity that sets us apart with confidence.”

- Team Gradure Admission

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Large red billboard with playful typography reading ‘Atmosphere’ and patterned illustrations of food items in the background and the tagline ‘Eat. Vibe. Repeat'
Large red billboard with playful typography reading ‘Atmosphere’ and patterned illustrations of food items in the background and the tagline ‘Eat. Vibe. Repeat'
Large red billboard with playful typography reading ‘Atmosphere’ and patterned illustrations of food items in the background and the tagline ‘Eat. Vibe. Repeat'

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