Rico Rolls

  • Branding

  • Collaterals and Package Designs

  • Branding

  • Collaterals and Package Designs

  • Branding

  • Collaterals and Package Designs

2025, Cafe

Rico Rolls brand mascot illustration on a red storefront awning, featuring a cool wrap character wearing sunglasses and skateboarding above the bold Rico Rolls logo
Rico Rolls brand mascot illustration on a red storefront awning, featuring a cool wrap character wearing sunglasses and skateboarding above the bold Rico Rolls logo
Rico Rolls brand mascot illustration on a red storefront awning, featuring a cool wrap character wearing sunglasses and skateboarding above the bold Rico Rolls logo

A lively, fast-moving café identity designed for a brand built on flavour, speed and everyday accessibility. We crafted a modern visual system that blends quick recognition with a premium, editorial feel — perfect for wraps, rolls and specialty coffee on the go.

Rico Rolls branding mockup featuring a food bag with the Rico Rolls logo and mascot illustrations, holding a fresh wrap filled with chicken and vegetables against an orange background
Rico Rolls branding mockup featuring a food bag with the Rico Rolls logo and mascot illustrations, holding a fresh wrap filled with chicken and vegetables against an orange background

Rico Rolls approached us with a clear ambition: build a brand identity that would cut through Kochi’s increasingly competitive café and quick-service landscape. Their menu focuses on fresh wraps, rolls and premium brews — but their previous branding lacked personality and visibility.

The brief called for an identity that felt quick, youthful and energetic, while still conveying the quality and consistency customers expect from a modern food brand. The system also needed to scale effortlessly across storefront signage, delivery packaging, menu boards and digital touchpoints

We distilled three guiding principles: make assets readable in a glance (clarity), introduce subtle directional motion in shapes and type (motion), and choose colours and photography that make food look irresistible (appetite). To avoid confusion from prior variations, we locked the primary palette and usage rules at the start of the project..

Rico Rolls mascot illustration of a smiling wrap character wearing sunglasses and a chef hat grilling a chicken drumstick.
Rico Rolls mascot illustration of a smiling wrap character wearing sunglasses and a chef hat grilling a chicken drumstick.
Rico Rolls mascot illustration of a smiling wrap character wearing sunglasses and a chef hat, waving while walking.
Rico Rolls mascot illustration of a smiling wrap character wearing sunglasses and a chef hat, waving while walking.
Rico Rolls mascot illustration of a cool wrap character wearing sunglasses, standing confidently with hands on hips.
Rico Rolls mascot illustration of a cool wrap character wearing sunglasses, standing confidently with hands on hips.
Rico Rolls mascot illustration of a cheerful wrap character in sunglasses and a chef hat walking while holding a steaming cup.
Rico Rolls mascot illustration of a cheerful wrap character in sunglasses and a chef hat walking while holding a steaming cup.
Rico Rolls mascot illustration of a cheerful wrap character in sunglasses and a chef hat holding a spatula while cooking on a steaming pan.
Rico Rolls mascot illustration of a cheerful wrap character in sunglasses and a chef hat holding a spatula while cooking on a steaming pan.
Rico Rolls branded fast-food packaging laid out on a table, including fries, burger wrap, roll wrapper, sauce packets, and drink lid, featuring the Rico Rolls mascot and bold orange brand graphics.
Rico Rolls branded fast-food packaging laid out on a table, including fries, burger wrap, roll wrapper, sauce packets, and drink lid, featuring the Rico Rolls mascot and bold orange brand graphics.

We designed a custom wordmark that reads clearly on narrow wraps and large signs alike. Rounded counters make it approachable; compact letterspacing and a slight forward slant give momentum. For more expressive moments we introduced a mascot/illustration system — a friendly roll character used sparingly to add tone without diluting recognition.

We created a modular packaging system prioritising:

  • Visibility: bold bands keep the wordmark legible from any angle.

  • Speed: stackable, stack-first formats for busy service.

  • Clarity: circular stickers and tab labels for flavour and prep codes.

The patterns and mascot illustrations are used selectively so the core logotype always remains dominant.

#D3CABD

#FEF3E4

#EF4523

#000000

Final col our rules: #EF4523 as the primary accent (energetic, appetite-forward). Supporting neutrals: #D3CABD and #FEF3E4 for paper and in-set panels, with #000000 reserved for primary copy contrast. Materials are matte, slightly textured stocks and uncoated papers to keep the food imagery warm and the print tactile.

Rico Rolls circular storefront sign with the tagline ‘Rolling Out Happiness!’ displayed on an orange background, mounted on a rustic tiled-roof exterior.
Rico Rolls circular storefront sign with the tagline ‘Rolling Out Happiness!’ displayed on an orange background, mounted on a rustic tiled-roof exterior.
Person holding a Rico Rolls branded takeaway cup featuring the mascot illustration on a bright orange design, photographed against a denim jacket background.
Person holding a Rico Rolls branded takeaway cup featuring the mascot illustration on a bright orange design, photographed against a denim jacket background.

Photography is clean, editorial and authentic. We prioritised overhead and close-up shots that reproduce well in thumbnails and on social platforms. Colour accuracy is essential — we avoided heavy grading and used the brand palette only for backgrounds and props.

Designed to be memorable in motion, the system performs in quick everyday moments — a commuter's grab, a social snapshot, a delivery handover. The result: strong recognition even when seen for a second.

Rico Rolls storefront exterior featuring a bright red signboard with mascot illustrations and the tagline ‘Rolling Out Happiness,’ above a matching awning and outdoor café seating
Rico Rolls storefront exterior featuring a bright red signboard with mascot illustrations and the tagline ‘Rolling Out Happiness,’ above a matching awning and outdoor café seating
Chef wearing a bright orange Rico Rolls apron featuring the brand mascot and the tagline ‘Rolling Out Happiness!’ inside a restaurant setting.
Chef wearing a bright orange Rico Rolls apron featuring the brand mascot and the tagline ‘Rolling Out Happiness!’ inside a restaurant setting.
Rico Rolls branded business card mockup featuring the bold logo and mascot illustration in a red and beige color palette.
Rico Rolls branded business card mockup featuring the bold logo and mascot illustration in a red and beige color palette.
Set of circular Rico Rolls stickers featuring the brand mascot in various poses on orange backgrounds, displayed on a beige surface.
Set of circular Rico Rolls stickers featuring the brand mascot in various poses on orange backgrounds, displayed on a beige surface.

Operational small-prints — stickers, prep tabs and QR placements — were designed to be legible under pressure. The sticker palette follows the primary accent with clear black or white type for maximum contrast.

Rico Rolls now has a concise, repeatable identity built to scale. The refined logotype, locked palette, modular packaging and photography direction combine to: increase recognition at the point of sale, improve social content performance and support rapid service workflows. The brand is bold where it needs to be, and restrained where detail matters.

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